Compared- List of Small Business Software & Tools

When running a smaller business, having the right software for the job on hand can make a huge difference in your workday as well as your business performance. This is why now is a great time to become an entrepreneur.

While you still need to wear a lot of hats, there have never been as many business tools available to help you do those jobs better.

Website Building

Squarespace: This all-in-one website building solution that makes it super easy to create a professional-looking website for your business.

WordPress: Choose from thousands of premium themes for free to get your small business website or blog up and running in absolutely no time.

Accounting & Bookkeeping

Wave Apps: This totally free solution includes accounting, invoicing, payroll, and more.

QuickBooks: This all-inclusive accounting software with packages designed specially for small businesses and contractors.

Online Payment Tools

PayPal: This helps you accept credit cards and PayPal payments on your store online, as PayPal handles the processing, security, and mobile compatibility for the procedure.

Square: Square lets you create an e-commerce store and accept online payments, even using the Square payments app with 3rd party platforms.


HubSpot: Choose from CRM software for sales, or even a full-fledged marketing software to help you automate your marketing process.

Marketo: This platform helps with end-to-end marketing automation that covers everything from lead management and consumer marketing.

Email Marketing

MailChimp: This platform lets you fully customize email campaigns and automate seamlessly with e-commerce solutions such as Shopify.

Campaign Monitor: Its simple drag-and-drop function lets you design unique and engaging email marketing campaigns.

Social Media Marketing

Buffer: This lets you create and schedule engaging social posts on all major social media sites, ranging from Twitter and LinkedIn to Pinterest and even Instagram.

TweetDeck: This platform helps you keep track of everything that’s happening on Twitter by monitoring and creating searches and hashtags, and then get alerts when new content is posted.

Paid Advertising

AdWords: Create a number of text-based searches, set budgets, choose keywords to bid on where your ads show up in Google searches and much more.

Bing Ads: This platform lets you advertise your small business in Bing search results, where you will get more value for your marketing dollar.